Founded in March 2024 by Max Kei in Lugano, Switzerland, Debifi is a noncustodial, bitcoin-backed P2P lending platform aimed at institutions. Max Kei's extensive experience in banking and previous work with Hodl Hodl, where he pioneered P2P lending, equips him uniquely for this role. Debifi draws users due to its credible team, having thrived through bear cycles, gaining recognition in Latin America and Southeast Asia for its microloans initiatives. By shifting focus from retail to institutional clients, Debifi aims to expand its reach and impact in the Bitcoin ecosystem.
Max Kei stated, 'A lot of lenders and borrowers go to Debifi because they know the team has extensive experience.' This credibility attracts many users.
Reflecting on his transition, Kei shared, 'I was sitting in a meeting... my client said, 'I'm not going to need you because I have bitcoin.”
Kei emphasized the strategic shift, saying, 'Now, we've taken the concept of Lend at Hodl Hodl and moved into the institutional space.'
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