"There are 52 million Americans that own crypto, 70% of them are under 40, and that audience is often widely mischaracterized and misunderstood in the media and in traditional conversation."
"They have been handed a shit sandwich, thanks to issues like unaffordable housing and historic levels of debt. There are just so many actual structural economic issues facing this cohort of people."
"They’re not adopting crypto because they’re idiots. They’re adopting crypto because they see the fundamental failures of the existing system, and they are demanding a different way forward."
"This audience is not a bunch of whiny losers who are spending all their money on avocado toast. And we as a brand have an opportunity to stand up for them."
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