Warner Bros. Discovery announced that HBO Max programming is set to be syndicated to TNT, allowing broader access to content. Channing Dungey emphasized the intention behind this move, wanting to create an "eventized" premiere that entices viewers to tune in. The aim is to make the showing feel special, ensuring that scheduling reflects a consistent event feel. Details regarding the exact timeline and changes for programming remain unclear, but the approach suggests a tight integration between linear and streaming models for enhanced audience engagement.
"When we put Max programming on the T-nets, we want to make sure that we're telling the audience, 'This is something special, you want to tune in for this.'"
"And so we want to make sure that the schedule reflects that kind of event feel, and that we can make it feel consistent."
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