Warner Bros Discovery is returning to the HBO Max branding this summer after dropping it two years ago, aiming to leverage HBO's global name for subscriber growth, particularly as it expands internationally. This move represents a commitment to delivering unique premium content that HBO is known for, as stated by CEO David Zaslav. The previous rebranding faced significant backlash, even surprising industry leaders like Netflix's Ted Sarandos, who acknowledged the strength of the HBO brand in attracting consumers.
Warner Bros Discovery rebrands Max to HBO Max, relying on the strong HBO reputation to enhance international subscriber growth and deliver premium content.
The return to the HBO name signals a commitment to high-quality offerings, aiming to attract subscribers lost after the initial rebranding.
CEO David Zaslav emphasized the HBO brand's association with quality media, aiming for accelerated growth by reinstating the name.
Ted Sarandos, co-CEO of Netflix, expressed surprise at the original change, highlighting the strength of the HBO brand in consumer perception.
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