Snowflake has launched its Data Clean Room application for free in the Snowflake Marketplace, streamlining the setup of controlled environments for data collaboration. This initiative, rooted in the Native Application Framework, allows enterprises to securely share sensitive data while ensuring privacy compliance. The recent acquisition of data collaboration suite provider Samooha enhances user experience by reducing the complexity of managing data clean rooms, particularly for non-technical users. Snowflake's approach aims to empower organizations to navigate data privacy laws effectively while facilitating collaborative analytics.
Samooha's acquisition has played a pivotal role in reducing complexity in the ability to granularly join data across multiple parties while protecting data privacy and making it easier for both business and technical users to navigate, utilize the technology effectively.
Data clean rooms provide a controlled environment that allows multiple enterprises, or divisions of an enterprise, to securely collaborate on sensitive or regulated data while fully preserving the privacy of the data.
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