"A cozy, neutral sameness defines our era of interior design. Velvet sofas. Bouclé armchairs. All-white living rooms. Beds layered with fluffy faux-fur blankets. Calming sage green kitchen cabinets. You see it in furniture catalogs, social media feeds, perhaps even your own home. And we've got algorithms to thank. A decade ago, social platforms shifted from chronological feeds to algorithmic ones, optimized to show users what they were most likely to engage with."
"Over time, algorithmic aesthetics begin to feel familiar, then comfortable, then indistinguishable from your own taste. "It's subtle," says Sara Sugarman, founder and CEO of Lulu and Georgia, a furniture brand that she launched in 2012, just before algorithms reshaped the internet. "Your personal style is influenced by these trends whether you realize it or not. You might decide you like a shade of gray without realizing it's because you've seen it hundreds of times.""
A cozy, neutral sameness currently defines mainstream interiors, with velvet sofas, Bouclé armchairs, all-white living rooms, faux-fur blankets, and calming sage-green kitchen cabinets prevalent. Social platforms moved from chronological feeds to engagement-optimized, algorithmic ones that prioritize broadly appealing, shareable content. Those systems tend to promote statistically middle aesthetics, causing certain looks to become normalized and adopted by many people. Repetition of those images subtly reshapes individual taste, making familiar trends feel like personal preference. Growing fatigue with visual sameness is prompting designers and brands to seek distinctive points of view and to push back against algorithm-driven homogeneity.
Read at Fast Company
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