Carhartt WIP's Spring/Summer 2025 collection features a campaign by artist Joshua Gordon, known for his high-saturation photographic collages. This marks a decade since their first collaboration in 2015, showcasing Gordon's evolution alongside the brand's blend of archival and modern influences. The campaign embraces a more experimental approach, moving away from traditional fashion photography to a vibrant multimedia experience, including original music and sound design. Gordon's high-contrast aesthetic and collage techniques enrich the collection's rugged workwear ethos, providing a fresh perspective that emphasizes movement and functionality.
This marks a decade since Gordon first collaborated with Carhartt WIP in 2015, making the reunion a fitting tribute to both his artistic evolution and the brand's continued commitment to blending archival influences with contemporary reinvention.
In the SS25 campaign, his collage-driven visuals break away from traditional fashion photography, offering an immersive, fragmented experience that brings energy to the collection's fusion of classic and modern workwear.
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