Marisa Lim and Eri Miyagi, who met during their international orientation in New York City, founded Eastern Rodeo to creatively merge diverse services into cohesive projects. The agency's name symbolizes their cultural navigation and shared birth year, while their design philosophy combines digital and tangible elements, especially within the fashion industry. They aim to weave personal histories and cultural influences into their work, producing campaigns for brands like Muji and Lestrange that reflect a balance of tradition and innovation.
We started Eastern Rodeo out of the desire to more holistically combine sometimes disjointed creative services together.
It also speaks perfectly to our creative approach, where we try to celebrate these contrasts.
By weaving personal history, cultural influences, and hands-on methods into our designs, we ensure our final work stands apart.
It's this interplay between the traditional and the futuristic, the handcrafted and the digital.
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