Gianni Tozzi serves as the global chief creative officer at FutureBrand, firm in enhancing businesses through brand strategy. He emphasizes that creative excellence is a vital component for brand success and encourages emotive design that connects with consumers on a deeper level. His routine mainly consists of project reviews, meetings, and hands-on collaboration in-person. Initially involved in non-commercial design in Japan, his career evolved through freelancing and learning under other creative directors, leading him to agency work where he thrives on collaboration and creative interaction.
Creative excellence is a critical lever for brand success, blending art, design, and strategy to redefine brands in a competitive landscape.
Emotive design plays a significant role in engaging consumers, requiring a deep understanding of human emotions and behaviors for meaningful connections.
In-person collaboration fosters a richer environment for creativity compared to remote work, which can become too mechanical and transactional.
My early career started on the non-commercial side, designing educational tools in Japan, before transitioning to freelancing and later working in an agency.
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