Ellen Larsson, the designer behind Hodakova, emphasizes that clothing serves as a communication tool, encapsulating self-understanding and self-expression.
Hodakova's aesthetic intertwines confidence and acceptance, aiming to empower individuals by celebrating the choices they make in fashion and personal identity.
The brand's focus on sustainability is evident in its use of second-hand and vintage materials, aligning with Larsson's belief in the life stories behind objects.
Larsson believes that a respect for one's belongings fosters a dialogue between the self and the world, guiding her design philosophy and approach.
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