The article emphasizes a shift in design philosophy from logic to emotional empathy. Designers are encouraged to embrace sensitivity and learn from past masters to create solutions that resonate with human experiences. A real-life scenario illustrates this point, where the distractions of a lively event led to missed insights from experts discussing how design could address global challenges like climate change. The article argues that rationality often limits understanding, suggesting that emotional engagement is crucial for effective design.
It's time for design to prioritize emotion over logic, reconnecting with our humanity to find new solutions to pressing global issues.
Designers must learn from the past by embracing sensitivity and recognizing the value of emotional connections in creating impactful solutions.
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