"The new Tiffany & Co. flagship store in Beijing has opened in the Taikoo Li Sanlitun district, with a rippling facade designed by Dutch studio MVRDV that gives the building a landmark presence within the dense shopping district. Located at a crossroads in the northern portion of the complex, the four-story building meets a steady flow of pedestrian movement and long sightlines from multiple directions. The project responds to its site with its continuous envelope of Tiffany Blue which can be read from all directions."
"The architects at MVRDV wrap the building's exterior with vertical fins of translucent glass, rising the full height of the Tiffany & Co. Beijing flagship. Each fin carries a gentle curvature, producing a layered surface that shifts with the viewer's position. The fins create depth and identity without reliance on applied graphics, a strategy which allows material and geometry to carry the expression. The glass softens views toward the interior while maintaining a sense of permeability."
The Tiffany & Co. Beijing flagship occupies a four-story building at a prominent crossroads in Taikoo Li Sanlitun, addressing steady pedestrian flows and long sightlines. The exterior is wrapped in a continuous Tiffany Blue envelope composed of vertical translucent glass fins that rise the full height of the building. Each fin is gently curved to create a layered, rippling surface that shifts with the viewer and refracts light. The fins create depth and a clear brand identity without applied graphics, soften views into the interior while maintaining permeability, and produce changing light effects and glimpses of jewelry.
Read at designboom | architecture & design magazine
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