""a lofty white that serves as a symbol of calming influence in a society rediscovering the value of quiet reflection" that "encourages true relaxation and focus, allowing the mind to wander and creativity to breathe, making room for innovation.""
""Skin tones did not factor into this at all,""
""It's not a pristine white, it's not a technical white, it's not a white that if we think about when we came out of covid, where people were looking for these very optically brightened white,""
""This is intentionally a softer white, a white that is not bleached, a very natural-looking white.""
Pantone selected PANTONE 11-4201 Cloud Dancer as the 2026 Color of the Year, marking the first time a white was chosen. The shade is described as a lofty, softer white intended to provide calming influence, encourage relaxation and focus, and make room for creative thinking. Pantone representatives stated that skin tones did not factor into the decision and noted prior selections like Peach Fuzz and Mocha Mousse were not intended to reflect race. The chosen white is characterized as natural-looking rather than optically brightened or bleached. The color carries varied cultural connotations, including peace, marriage, virginity, and, in some contexts, death.
Read at Jezebel
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