Pantone's 2026 Color of the Year is Cloud Dancer, a balanced billowy white symbolizing serenity, new beginnings, and calm amid growing technological intensity.
Wild Color Of The Year Reveals: Brands Chase Gen Z With Bold Content
Color of the Year campaigns have evolved into immersive, multi-sensory influencer-driven experiences, exemplified by Behr's Hidden Gem promotion and Catie Free's human paint can TikTok.