The Doomsday Clock has functioned as a dire symbol of humanity's countdown to potential annihilation for 78 years. Last week, it moved closer to midnight, now at 89 seconds remaining. Previously, the physical representation was underwhelming, prompting a redesign by Juan Noguera and Tom Weiss, aiming to create an impactful visual that captures the urgency of the clock's message. Rachel Bronson, then CEO of the Bulletin of the Atomic Scientists, pushed for a design that rivals the clock's symbolic gravity, ensuring it commands attention and conveys the seriousness of our global situation.
The physical clock that they were using was basically like a whiteboard." says Juan Noguera, Assistant Professor of Industrial Design... "they would unveil it by pulling this black cloth and it was just a wobbly setup."
Bronson wanted something more iconic; something that would capture the gravity of the clock's message. The physical clock had to be as powerful as the symbol it represents.
The occasion needed a much stronger visual, one that would attract the attention of photo editors everywhere. That happened last week... It is 89 seconds to midnight.
For 78 years, the Bulletin of the Atomic Scientists have presented a new tic-tock of doom in a press conference, informing the public of the latest doom countdown based on the events of the past year.
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