Great spaces originate from stories of community hopes, cultural values, and shared imagined futures. Design captures emotion and sets the stage for everyday human narratives. AI functions as a creative partner that illuminates the emotional core of spaces, enabling more vivid imagining and communication of human experience. Global design teams use AI to expand intuition, deepen creative thinking, and deliver immersive storytelling and future-forward design. AI enables prototyping of human experience by simulating conditions—such as medical emergencies or stressed travelers—to test layout, lighting, and flow for improved access, comfort, speed, dignity, and overall emotional outcomes.
Every great space begins with a story - a community's hopes, a culture's values, a future imagined together. Whether it's an arena, a hotel, or a city center, design at its best captures something deeper than form or function. It evokes emotion. It sets the scene for the stories we live every day. Today, artificial intelligence (AI) isn't just changing how we design; it's transforming how we craft experiences through design.
At Gensler, our studios, designers, strategists, and storytellers - from Shanghai to San Francisco, London to Los Angeles - are embracing AI with curiosity and purpose. This isn't about replacing intuition; it's about expanding it. Teams are tapping into AI not just to move faster, but to go deeper - delivering the very best creative thinking, immersive storytelling, and future-forward design.
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