Facebook's user experience has worsened, driven largely by the influx of AI-generated content. In a striking example, a post featuring an AI-created image of a bread horse became the most interacted-with content on the platform in January, generating over 4 million reactions, comments, and shares. This post belonged to a Romanian religious page and ironically eclipsed interactions seen by established news organizations. While users express disdain for the site's direction, the engagement metrics reveal a troubling trend towards absurd content garnering more attention than reputable news.
The most popular post on Facebook last month was an AI-generated image of a large bread horse, surpassing interactions of major news outlets.
Despite its decline in quality, Facebook saw an AI-generated bread horse post attract over 4 million interactions compared to traditional news posts.
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