The Arizona Coyotes, recently acquired and relocated to Salt Lake City by billionaire Ryan Smith, are currently using the generic name Utah Hockey Club. Smith's ownership has been exploring multiple trademark possibilities for a permanent name. However, their attempts have encountered significant bureaucratic hurdles, as the U.S. Patent and Trademark Office rejected initial name applications due to existing trademarks, including those for Yeti, Blizzard, and Venom. The process of finding a new name highlights the complexities involved in such a swift franchise relocation.
When the tech billionaire Ryan Smith bought the struggling Arizona Coyotes of the N.H.L. in late April and then relocated the team to Salt Lake City, the move seemed to come at the speed of a Bobby Hull slap shot.
As the team underwent its rapid move in the spring, its new ownership began to submit a flurry of trademark applications for possible names.
In a nonbinding refusal, dated Jan. 9, of the hockey club's application for the Yeti trademark, the office cited a likelihood of confusion.
Initial options included the Blizzard, Outlaws, Mammoth, Venom and Yeti, and the current name, the Utah Hockey Club.
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