A little more than a month after Hurricane Helene wreaked havoc in western North Carolina, Biltmore Estate staff celebrated the installation of a 28-foot Christmas tree, marking a return to tourism.
Chase Pickering, Biltmore's vice president for guest experience, noted that this season is unprecedented for tourism activity, highlighting both uncertainty and hope for local businesses.
Vince Charbonneau of Twisted Laurel Restaurant Group expressed optimism, stating that the installation of the holiday tree signals to potential visitors that it is safe to return to Asheville.
In the aftermath of Hurricane Helene, Gov. Roy Cooper's guidance shifted from discouraging to cautiously encouraging tourism, vital for supporting local businesses post-disaster.
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