The Kansas City Chiefs aim to make history by winning a third consecutive Super Bowl, which would be a first for the league. To celebrate this potential achievement with 'three-peat' merchandise, they need to secure permission from Pat Riley, the former coach of the Lakers who trademarked the phrase after his team's two championships. While Riley never got to use 'three-peat' from his teams, his trademark covers a variety of merchandise. Thus, the Chiefs must negotiate to legally use the term for their celebrations should they win.
If the Kansas City Chiefs want to celebrate their potential third consecutive Super Bowl victory with 'three-peat' merchandise, they must negotiate with Pat Riley for the trademark rights.
Pat Riley holds the trademark for 'three-peat,' having registered it after his Lakers' two consecutive championships, seeking to capitalize on the phrase despite never achieving a three-peat himself.
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