AI has become integral to the workflows of over 80 percent of digital content creators, facilitating both content generation and task management. While some creators produce low-effort, high-volume content, others use AI for strategic backend tasks previously performed by human assistants. Video creator Max Schneider employs ChatGPT as a sounding board and research assistant, utilizing it for concept brainstorming and fact-checking, thus streamlining his production process without the need for additional staff.
"If I have a random question - like, 'how big is the Earth compared to the Sun?' - I just ask ChatGPT to give me a fact-checked answer before I put it in my video."
"I refer to ChatGPT as 'my assistant' to all my friends. It's totally something you would do with an assistant."
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