Creators hire AI like interns as they look to save costs on the creative process
Briefly

AI has become integral to the workflows of over 80 percent of digital content creators, facilitating both content generation and task management. While some creators produce low-effort, high-volume content, others use AI for strategic backend tasks previously performed by human assistants. Video creator Max Schneider employs ChatGPT as a sounding board and research assistant, utilizing it for concept brainstorming and fact-checking, thus streamlining his production process without the need for additional staff.
"If I have a random question - like, 'how big is the Earth compared to the Sun?' - I just ask ChatGPT to give me a fact-checked answer before I put it in my video."
"I refer to ChatGPT as 'my assistant' to all my friends. It's totally something you would do with an assistant."
Read at Digiday
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