#content-strategy

#content-strategy

Generative Engine Optimization (GEO) is essential for improving a website's content discoverability by AI search engines, ensuring businesses remain competitive in a digital era.

In the new reality, every press release, thought leadership piece, and media interview you produce will have two readers: humans and AI models.

Content designers often find themselves battling to justify their value beyond mere wordsmithing, leading to barriers in collaboration and influence within the design process.

Creating online content isn't a creative writing class. It's also not the same as turning in an A+ research paper. You don't always get points for showing up and doing the work.

YouTube's algorithm prioritizes signals that indicate whether people enjoy the content. And with recommendations driving 70% of what gets watched on the platform, understanding how that algorithm works is essential to building a successful strategy.

Liquid Death's strategy entangles engaging content creation with sharable marketing, an approach that transformed it into a $1.4 billion brand with immense social media following.

Feedback from our readers makes a direct, tangible impact on the site. According to our last survey, our readers: Wanted more culture and politics writing, so we hired Rachelle Hampton, hired Brandy Jensen, and spun up Tom Scocca's twice-monthly column.

78% of B2B marketers find reaching and engaging developers their top challenge, with 65% struggling to create resonant content for technical audiences.