Cumulus Media and Rumble.com are collaborating to enhance distribution and create new advertising opportunities. This partnership focuses on future innovation in creator-driven content and monetization. Rumble and Westwood One will work together to optimize advertising for brand partners by integrating their assets. They aim to deliver audio and video content collectively on Rumble's platform. Both companies are committed to establishing a unique multi-platform solution that prioritizes authenticity, scale, and brand safety in host-read advertising, ultimately fostering trusted connections with engaged communities.
"This partnership represents a powerful alignment between two media innovators," said Collin Jones, President, Westwood One and EVP, Corporate Strategy & Development, Cumulus Media. "By combining our premium podcast inventory with Rumble's dynamic creator ecosystem, we're creating a new frontier for host-read advertising that delivers authenticity, scale, and brand safety."
Rumble CEO, Chris Pavolski added, "We're excited to partner with Cumulus Media and Westwood One to bring advertisers to create new monetization opportunities for our creators while offering brands a trusted and effective way to connect with engaged communities."
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