Daniel Noboa, Ecuador's president, employs a unique election strategy ahead of the upcoming vote by utilizing cardboard cutouts in various outfits to represent his image. These cutouts have become a symbol of his campaign, emphasizing social media engagement over specific policy discussions. As Noboa projects vitality and relatability, he aims to resonate with an electorate that is predominantly under 44 years old, showcasing his creativity amidst a competitive landscape. With 20,000 cutouts in stock, the strategy appears to be making a notable impact on public perception.
Supporters and detractors alike have even taken to saying, 'The cardboard is going to win.' This phrase underscores the significance of Noboa's marketing strategy among voters.
The cardboard cutouts of Mr. Noboa are part of a communication strategy short on specific policy proposals but focused on viral trends to engage younger voters.
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