"From snail mucin to salmon sperm, TikTok is awash with K-beauty products."
"But do the experts believe these treatments work?"
"Social media can be credited with the rise (and demise) of pretty much everything in this day and age."
"As somebody who consumes a large amount of health and beauty content, my TikTok 'For You' page has been pretty much dominated by the Korean skincare craze."
Snail mucin and salmon sperm are among K-beauty ingredients circulating widely on TikTok. The popularity of these treatments raises questions about their actual efficacy and whether scientific evidence supports their use. Social media platforms drive rapid emergence and decline of beauty trends and amplify niche products to mass audiences. Heavy consumption of health and beauty content on TikTok can result in feeds dominated by specific skincare movements, such as the Korean skincare craze. Viewers encounter a stream of recommended products and regimens, prompting curiosity about professional and scientific perspectives on the claims surrounding these treatments.
Read at Independent
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