Colin Brooks, Head of Digital Development at the Whitney Museum of American Art, discusses the interplay between innovation and tradition in a legacy institution. He emphasizes the necessity of leveraging technology to engage audiences and showcase contemporary artists. The conversation highlights challenges in measuring digital success compared to traditional ecommerce, and how product thinking complicates digital initiatives within museums. Brooks underscores the fine balance between embracing new technology and maintaining the essence of art in a rapidly evolving cultural landscape.
We are a contemporary art museum, so we work with artists who push boundaries, engage creatively with new technologies, and do a lot of innovative work overall.
The work itself often pushes us to think about things differently as we figure out how to tell the artists' stories and where their work sits in this cultural moment.
While contemporary museums are, in general, engaged to think about what's happening in the world, it doesn't necessarily mean that the digital function works that way.
Colin discusses how digital product management influences the Whitney Museum's legacy, emphasizing the unique challenges of integrating technology and art.
Collection
[
|
...
]