Elan Bibas entered 'Love Island USA' villa late but has a strategic advantage with his brother managing his social media. The show offers contestants a chance at fame and lucrative brand deals, as past participants have succeeded as influencers. Contestants forgo personal phones, relying on friends or family to manage their social accounts. This format enhances social media engagement, showcasing the balance between competitive nature and audience perception. Events like 'Beyond the Villa' highlight ongoing opportunities for cast members beyond the initial show.
"Contestants have to give up their phones during their time on the show, which airs five nights a week in near real-time, so some of them have entrusted family or friends to run their social media accounts for that time."
"Appearing on the show can also be a big business opportunity. Fan favorites from past seasons have gone on to success as influencers with lucrative brand deals or other entertainment appearances."
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