Opinion | Blake Lively, Justin Baldoni and the Brute Force of Celebrity P.R. Tactics
Briefly

"Much of what we know about celebrities' lives is shaped by P.R. professionals who are paid handsomely to create and spread stories that are flattering to their clients and unflattering to their perceived enemies."
"Reputation management is big business: The time and resources spent in Hollywood and New York to buff, polish and protect a star's image can be greater than what's spent to protect the reputations of some chief executives or senators."
Read at www.nytimes.com
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