San Diego is on track to become the first U.S. city to prohibit grocery stores from offering digital-only coupons, aiming to address the digital divide affecting certain populations, especially older adults and those who lack internet access. City Councilmember Sean Elo-Rivera argues that many individuals, particularly senior citizens who are not tech-savvy, are missing out on discounts. Trade groups representing grocery stores are opposing this legislation, stating that digital couponing caters to evolving consumer habits and preferences, despite the rapid rise in digital coupon redemption across the country.
San Diego is poised to be the first U.S. city to ban digital-only grocery coupons, aiming to ensure accessibility for residents without internet or smartphones.
The new law is designed to benefit those who are not tech-savvy, particularly elderly individuals on a fixed income, ensuring they can utilize paper coupons.
Trade groups for grocers oppose the ban, arguing that the evolution of couponing to digital formats meets changing consumer preferences and accessibility needs.
City Councilmember Sean Elo-Rivera highlights that many seniors and other groups are losing out on valuable savings due to barriers in accessing digital-only deals.
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