HBO Max will enforce a mandatory $7.99 monthly fee for users sharing passwords outside their household beginning in September. The company aims to combat rampant password sharing, which could cost the streaming industry up to $25 billion annually. This fee has previously existed but was not strictly enforced. Testing by Warner Bros. Discovery focused on identifying legitimate users. Similar crackdowns by other streaming platforms have resulted in increased subscriptions, as seen with Netflix's significant user growth following their password-sharing restrictions.
HBO Max is set to enforce a mandatory fee of $7.99 per month for people sharing passwords outside of their household, starting in September. This move comes as part of an aggressive crackdown on password sharing.
Warner Bros. Discovery has acknowledged password sharing as a significant issue within the streaming industry, potentially costing companies up to $25 billion annually.
Testing conducted by Warner Bros. Discovery has focused on distinguishing legitimate users from those who are not, which will inform the net enforcement strategies.
Crackdowns on password sharing have historically led to subscriber growth, as evidenced by Netflix’s surge of 5.9 million new users following its recent restrictions.
Collection
[
|
...
]