The average consumer utilizes seven TV sources and 13 digital entertainment sources, showcasing the intricacy and depth of TV consumption in people's lives.
Smart TVs' prevalence has been increasing in households over the years, with a shift towards streaming over cable as the most preferred television connection.
65% of viewers start watching content from the home screen of a media player or smart TV, with different starting points such as TV home screen, external media player, pay TV, or antenna.
Smart TV owners are receptive to suggested apps during TV setup, with 51% adding new apps suggested to them, emphasizing the influence of personalized recommendations in TV consumption.
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