Emma Louthan's creative journey began when a last-minute need for a birthday gift inspired her to paint sweatshirts, finding unexpected success during the pandemic.
As people turned to baking and crafting during lockdowns, Louthan’s hand-painted sweatshirts resonated with a growing demand for comfort and homemade products.
Louthan described her experience as feeling like she 'accidentally hit it at the right time,' highlighting the coincidental timing of her artistic venture with pandemic trends.
The pandemic brought a shift in consumer preferences where there was a 'wholesome embrace of the homemade,' marking a significant change in lifestyle and purchasing habits.
Collection
[
|
...
]