In her book, "Addiction by Design," Natasha Dow Schüll discusses how casinos use technology and architectural design to maximize gambling engagement, akin to how dating apps function. She highlights similarities in mechanisms like swiping on dating apps, which resemble the unpredictability of slot machines. Recent research indicates a decline in time spent on dating apps, revealing a potential shift in user engagement and retention, particularly with the notable download drop for Tinder despite its popularity. The evolution of these strategic designs poses new challenges for app sustainability and user retention.
In her 2012 book, "Addiction by Design," anthropologist Natasha Dow Schüll explores how casinos use technology to keep gamblers engaged through strategic design and architecture.
Schüll likens the swiping mechanism of dating apps to a slot machine, emphasizing the uncertainty and engagement strategies that keep users hooked.
Despite Tinder's dominance, the overall usage of dating apps is declining, with users now spending less time on them compared to ten years ago.
As strategies to enhance user engagement evolve, the dating app industry may face challenges with user retention and transitioning to alternative platforms.
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