ByteDance's 8th Note Press is venturing into physical book publishing in partnership with Zando, targeting popular genres among millennials and Gen Z.
Physical books remain greatly favored in certain genres, and 8th Note's expansion into this format is strategic, acknowledging existing market trends and preferences.
The focus on online trends, including BookTok, shapes 8th Note's publishing strategy, guiding their acquisitions based on reader conversations and interests.
8th Note Press plans to leverage popular genres like romance and young adult fiction, releasing 10 to 15 titles annually starting in early 2025.
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