"Airline ticket giveaways, elaborate drone and pyrotechnic shows, and invitations to thousands of influencers to visit and tell a good story, among other tactics, have been utilized by Hong Kong to revive its crumbling international tourism industry."
"Despite Hong Kong government's budget of roughly $129 million this year for marketing tourism, international travel rebound remains significantly behind other Asian destinations, with places like Thailand and South Korea nearing pre-pandemic visitor numbers."
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