Google's search environment remains volatile, with website clicks reportedly stable after AI Overviews launched, though skepticism exists. Bing Webmaster Tools has improved its reporting with two years of historical data and new device-country insights. Microsoft Copilot now employs OpenAI's GPT-5, showcasing advancements in AI integration. Google has rolled out updates for Performance Max, with Ads sitelinks impacting ad performance. New features in Google Ads also include smart bidding training with negative keywords and updated policies for EU political content. Additionally, Danny Sullivan transitioned to a new role within Google Search.
Google's Liz Reid stated that website clicks from Google have remained relatively stable following the launch of AI Overviews, yet skepticism persists among industry observers.
Bing Webmaster Tools has added 24 months of historical data and incorporates device and country lists, enhancing the capabilities for users to analyze search performance.
Microsoft has integrated OpenAI's GPT-5 into Microsoft Copilot, marking a significant advancement in AI functionalities for its users.
Google has introduced multiple Performance Max updates and emphasized that Ads sitelinks can affect the overall strength of performance max ads.
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