Kyle Smith, who once feared sports during his teenage years, has become the first fashion editor for the NFL, establishing a bridge between fashion and athletics. He aims to use fashion to engage new audiences through the league's media. By collaborating with athletes and helping them showcase their style, Smith is making strides in improving the league's connection with traditional fashion brands such as GQ and Vogue. This innovative role highlights how sports leagues are increasingly recognizing the importance of fashion in their realms.
Mr. Smith reflects on his teenage years and how his fear of sports changed as he now navigates the intersection of fashion and football.
As the first-ever fashion editor for the N.F.L., Smith is tasked with bridging traditional fashion media with athletes' personal styles.
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