The emergence of generative AI, particularly with tools like ChatGPT, challenges the traditional function of the World Wide Web as a tool for information retrieval. Previously, users would search for information by navigating web pages, often incentivized by advertising models. However, with generative AI, users can now receive detailed answers directly from chatbots, decreasing the incentive to visit these pages. This shift poses a risk to the established web ecosystem and the advertising model that has primarily supported it.
Generative AI allows users to obtain answers directly from chatbots, reducing the need to visit web pages, which challenges the traditional model of web-based information retrieval.
As generative AI continues to advance, the traditional business model that supports the web, predominantly reliant on ad revenues from visits to web pages, faces significant threats.
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