Beyoncé stars in a Levi's advertisement, lounging on the counter of Bendix Diner, a landmark in New Jersey that has officially closed this year. The diner faced numerous challenges including outdated fire and health systems, which led to its closure following multiple violations. Co-owner John Diakakis, who has been legally blind, struggled to maintain the business amidst personal hardships and internal family conflicts. Despite his love for the diner, he is now looking to sell, emphasizing the difficulty of managing such an old establishment.
Beyoncé embraces retro dining in a Levi's ad, featuring Bendix Diner, which has closed after years of struggles over health violations and outdated systems.
Co-owner John Diakakis faced an 'uphill battle' with the aging structure of Bendix Diner, trying to update fire safety since 2020 but ultimately had to close.
After facing personal loss and family conflict, Diakakis finds himself forced to sell Bendix Diner, despite his desire to continue its legacy.
Diakakis reflects on his unique situation of running a diner while being legally blind, underscoring his commitment to the diner and its patrons.
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