PepsiCo se lanza a la conquista del consumidor multicultural con las galletas Marias de Gamesa favoritas en Mexico
Briefly

from Digiday9 months ago
Despite Mexican government recommendations for moderate consumption due to high sugar content, Marías cookies evoke a nostalgic tie for US Hispanic consumers to their home country, emphasized in the recent bilingual campaign 'Call Mom'.
Digidayhttps://digiday.com/es/pepsico-se-lanza-a-la-conquista-del-consumidor-multicultural-con-las-galletas-marias-de-gamesa-favoritas-en-mexico/
Read at Digiday
#gamesa #pepsico #hispanic-consumers #market-expansion #cultural-marketing
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