AdPlayer.Pro has introduced a new suite of server-to-server integration features aimed at enhancing its video ad serving infrastructure. These enhancements simplify the setup of S2S Demand Tags and streamline Endpoint URL configuration for publishers, leading to reduced operational overhead. The new features are particularly beneficial for high-performance environments such as CTV, where minimizing latency and maximizing delivery consistency are essential. Early testing indicates improved delivery efficiency and revenue outcomes for clients, just ahead of the busy Q4 2025.
The roll-out of advanced S2S integration capabilities is a pivotal step in the ongoing evolution of AdPlayer.Pro's video ad tech, aimed at helping our partners to optimise the overall operational workflow and help them achieve higher fill rates, hence better financial results.
According to Natalie Romankina, the use of new S2S features can be exceptionally beneficial in high-performance environments, like CTV, where minimising client-side latency and maximising the consistency and scalability of video ad delivery across devices are critical.
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