#ctv

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fromAdExchanger
6 days ago

When Did Ad Tech Get So Obsessed With Outcomes, Anyway? | AdExchanger

The term 'outcomes' defines any campaign metric that can be tangibly linked to business growth, encompassing sales, conversions, and other measurable success indicators.
E-Commerce
#advertising
Media industry
fromEMARKETER
3 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.
Retail media on CTV is experiencing rapid growth.
90% of marketers will use retail media networks for promotions in 2025.
Marketing tech
fromDigiday
4 months ago

Why CTV is evolving into a more efficient and effective advertising ecosystem for brands, publishers and consumers alike

Unified data sharing is essential for maximizing CTV advertising efficiency.
Media industry
fromDigiday
3 months ago

Future of TV Briefing: Is YouTube TV? (2025 edition)

YouTube has become the top streaming service on TVs, but advertisers still see challenges in its perception as traditional TV.
Marketing tech
fromSocial Media Today
2 months ago

Google Announces CTV Ad Updates, Including Improved AI Assistance

Google's CTV promotions are now reaching 98% of CTV households, leveraging partnerships and AI tools for enhanced visibility and insights.
Media industry
fromMarTech
2 months ago

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market | MarTech

CTV's ad spend surged 16% last year, signaling a major rebound as digital video dominates the advertising landscape.
Marketing tech
fromExchangewire
1 month ago

MarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global Advertisers

MarkApp partners with NetCom TV to enhance programmatic advertising capabilities through access to high-value contextual CTV inventory.
Media industry
fromEMARKETER
3 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.
Retail media on CTV is experiencing rapid growth.
90% of marketers will use retail media networks for promotions in 2025.
Marketing tech
fromDigiday
4 months ago

Why CTV is evolving into a more efficient and effective advertising ecosystem for brands, publishers and consumers alike

Unified data sharing is essential for maximizing CTV advertising efficiency.
Media industry
fromDigiday
3 months ago

Future of TV Briefing: Is YouTube TV? (2025 edition)

YouTube has become the top streaming service on TVs, but advertisers still see challenges in its perception as traditional TV.
Marketing tech
fromSocial Media Today
2 months ago

Google Announces CTV Ad Updates, Including Improved AI Assistance

Google's CTV promotions are now reaching 98% of CTV households, leveraging partnerships and AI tools for enhanced visibility and insights.
Media industry
fromMarTech
2 months ago

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market | MarTech

CTV's ad spend surged 16% last year, signaling a major rebound as digital video dominates the advertising landscape.
Marketing tech
fromExchangewire
1 month ago

MarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global Advertisers

MarkApp partners with NetCom TV to enhance programmatic advertising capabilities through access to high-value contextual CTV inventory.
more#advertising
#digital-advertising
Media industry
fromExchangewire
2 months ago

DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

CTV advertising is rapidly evolving but facing significant challenges such as transparency issues and wasted ad spend.
fromExchangewire
2 months ago
Marketing tech

Azerion UK Partners with AudienceProject to Offer Independent Audience Measurement for CTV & OLV Advertising

Media industry
fromExchangewire
2 months ago

DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

CTV advertising is rapidly evolving but facing significant challenges such as transparency issues and wasted ad spend.
fromExchangewire
2 months ago
Marketing tech

Azerion UK Partners with AudienceProject to Offer Independent Audience Measurement for CTV & OLV Advertising

more#digital-advertising
Media industry
fromDigiday
2 months ago

The state of contextual commerce on CTV | How shoppable ads are changing the tactics for streaming TV

Contextual commerce is revolutionizing shopping experiences on CTV and streaming, enhancing interaction between viewers and advertisements.
#advertising-technology
Media industry
fromExchangewire
2 months ago

Ad Innovation Powers Secure, Premium CTV Viewer Experiences

GeoEdge is enhancing the CTV viewer experience by addressing critical issues in creative quality control for ads.
Media industry
fromExchangewire
2 months ago

Ad Innovation Powers Secure, Premium CTV Viewer Experiences

GeoEdge is enhancing the CTV viewer experience by addressing critical issues in creative quality control for ads.
more#advertising-technology
#marketing
Marketing tech
fromAdweek
4 months ago

New Research Reveals 3 Insights Shaping CTV Media Buys

CTV is increasingly recognized for brand growth, yet many marketers still view it as a performance marketing tool.
fromAdweek
4 months ago
Marketing

Marketing Through Evolution: Insights From Natalie Bastian, Global CMO of Teads

Marketing tech
fromAdweek
4 months ago

New Research Reveals 3 Insights Shaping CTV Media Buys

CTV is increasingly recognized for brand growth, yet many marketers still view it as a performance marketing tool.
fromAdweek
4 months ago
Marketing

Marketing Through Evolution: Insights From Natalie Bastian, Global CMO of Teads

more#marketing
fromBitcoin Magazine
3 months ago

Bitcoin Covenants: CHECKTEMPLATEVERIFY (BIP 119)

CHECKTEMPLATEVERIFY (CTV) by Jeremy Rubin, presented in BIP 119, offers a detailed structure to Bitcoin transactions, reducing risks associated with overly flexible covenant proposals.
Cryptocurrency
Marketing tech
fromDigiday
4 months ago

Why biddable CTV is the future and how publishers and media buyers alike benefit

Biddable CTV is transforming the advertising landscape, blending digital optimization with traditional TV's brand safety.
fromDigiday
5 months ago

Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco's CES moves

"Omnicom Media Group has secured access to Roku's viewer searches to help clients better fine-tune their investments and messaging across the CTV space."
Marketing
Marketing tech
fromExchangewire
7 months ago

The Stack: Ad Tech M&A is Back

Ad tech M&A activity surged this week with significant acquisitions and regulatory developments affecting major players like Apple and Meta.
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