"Amazon's revenue derived from advertising jumped 24% year over year to $17.7 billion in Q3, according to an earnings statement. Those figures bested analyst expectations for the segment, an increasingly important profit driver, and added to a string of earnings reports that have seen major digital ad platforms sustain healthy demand despite economic uncertainty stemming from tariffs. Also in line with this week's Big Tech earnings:"
"Amazon in September debuted a generative AI-powered agent within its Creative Studio that aids marketers with the campaign development process, from product research to spinning up creative assets and deploying media across Amazon Ads properties. Those tasks are supported by existing image, video and audio generators underpinned by AI. Amazon raised its expected capital expenditures for the full year to $125 billion versus a prior $118 billion, and executives said that that amount will likely increase in 2026 amid the AI arms race."
Amazon's advertising revenue rose 24% year over year to $17.7 billion in Q3, exceeding analyst expectations and reflecting strong digital ad demand despite tariff-related economic uncertainty. Investments in artificial intelligence are being integrated into the company's ads infrastructure. In September Amazon launched a generative AI-powered agent in Creative Studio to assist marketers with product research, creative asset generation, and media deployment, supported by image, video and audio AI generators. Annual capital expenditures were raised to $125 billion, with expectations that spending will likely increase in 2026 amid the AI arms race. Amazon reaches an ad-supported U.S. audience of more than 300 million. The demand-side platform (DSP) has expanded beyond retail media to support services such as Roku, Netflix, Spotify and SiriusXM and is now described as fully featured. Live sports content on Prime Video, including NBA and NFL games, is driving greater advertiser interest at the top of the marketing funnel, and the stock rose after the report.
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