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Marketing tech
fromDigiday
2 weeks agoPitch Deck: How Amazon plans to turn Q3's $17 billion ad haul into Q4's next big DSP push
Amazon is positioning its DSP as the backbone for open-web ad buying, leveraging publisher partnerships, retail data, CTV focus, and lower programmatic fees to challenge rivals.
Marketing tech
fromExchangewire
3 weeks agoClinch Becomes the First Ad Server to Reach Amazon Custom Audiences via S2S Integration
Clinch expanded collaboration with Amazon Ads to access Amazon Custom Audiences and behavioural signals, enabling privacy-safe, data-driven creative serving and streamlined campaign workflows across Amazon DSP inventory.
fromRetail Dive
3 weeks agoE.l.f. Cosmetics first to test Twitch's new livestream shopping ads
E.l.f. Cosmetics wants to inject more performance into its Twitch advertising with the new in-stream shoppable integration. The capability is powered by Amazon Ads, allowing E.l.f. to draw on the e-commerce giant's troves of retail media data to better target and measure campaigns. The timing aligns with the gear up to the holiday season, a critical sales window for retail brands.
E-Commerce
fromDigiday
1 month agoAdvertising Week Briefing: Amazon is primed to take over the ad industry
Amazon's ad ambitions now reach well beyond the simple "sponsor my product" paradigm. Its presence spans audio, gaming, sports, and streaming content - all areas where it can both insert itself and monetize. More lucratively, Amazon controls trillions of data points from its retail business, giving it a unique ability to connect exposure to actual purchasing behavior (i.e., measurement). Combine content reach with direct shopper signals, and you get a formidable pitch to advertisers.
Marketing tech
#connected-tv
fromThe Motley Fool
2 months agoMarketing tech
Amazon Just Partnered With Netflix -- Here's What It Means for The Trade Desk Stock | The Motley Fool
Amazon's DSP will programmatically sell Netflix's CTV ad inventory across major markets, intensifying competition with independent DSPs like The Trade Desk.
fromAdweek
6 months agoMarketing tech
Amazon Drops New Interactive and Contextual CTV Ad Formats
Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.
New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.
Marketing tech
fromAdweek
6 months agoAmazon Drops New Interactive and Contextual CTV Ad Formats
Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.
New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.
fromThe Drum
2 months agoHow Amazon's 'Ads That Work As Hard As You Do' won over SMBs
Over the last three years, Amazon Ads has mapped an incredible trajectory - robust year-over-year growth, elevation to the brand's 2nd-most profitable vertical outside e-commerce, and the newfound strength to take on the long-established competitors in the category. But the biggest challenge still lay ahead, in the form of an audience our brand has never courted before: small business owners.
Marketing
Marketing tech
fromThe Drum
2 months agoClaritas wins Amazon certification - and potential blueprint for simplifying commerce media
Claritas's Clair AI, certified to run across Amazon Ads inventory, enables real-time optimization, sharper personalization, and simplified measurement across commerce media channels.
fromZDNET
2 months agoAmazon's new AI agent can make an ad from start to finish - how to try it
"The new agentic AI tool is powered by Amazon's extensive retail insights which enable an in-depth understanding of the advertiser's brand and products, including what features make a product stand out," the company wrote in its press release. Amazon said the tool uses "customer shopper signals" to triangulate information from an advertiser's pages and website to come up with ad creative.
Marketing tech
Marketing tech
fromModern Retail
2 months agoMarketplace Briefing: Amazon Ads' ex-principal evangelist on the company's retail media rise and customer-led approach
Amazon Ads expanded beyond search into programmatic DSP, Prime Video, and analytics while ad revenue surged to over $60 billion, guided by partner-focused leadership.
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