E-CommercefromMarTech1 month ago5 Amazon Ads features you're not using - but should be | MarTechNon-endemic advertising on Amazon enables brands to target audiences using first-party data from retail media networks.
fromDigiday1 month agoAd Tech Briefing: Cannes Lions' biggest ad tech announcements show how TV is now programmaticTV ad buying is increasingly influenced by technology, with programmatic advertising becoming central to strategies.
fromDigiday2 months agoAmazon and Roku kick of Cannes Lions with DSP tie-upThe integration lets advertisers access an estimated 80 million authenticated U.S. CTV households via a unified shared identifier across Roku and Fire TV platforms.Marketing tech
Artificial intelligencefromZDNET2 months agoYou can produce video ads in seconds with Amazon's new AI tool - here's howAmazon Ads has launched a new Video Generation platform that utilizes generative AI to create advertisements more quickly and affordably.
Marketing techfromAdweek3 months agoAmazon Drops New Interactive and Contextual CTV Ad FormatsAmazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.