""The competition and saturation weren't there," he told Business Insider. "You could really launch products in any category and see some success if you had an understanding of the platform, without ads, because the secret wasn't out yet.""
""The beautiful thing about Amazon and why it allowed us to succeed is that it really lowers the barrier to entry and reduces overall risk," he said. "If I were to set up a traditional retail store distribution channel, there are tremendous costs that come with building all that infrastructure out and hiring. Those costs are reduced 90%, if not more, by starting on Amazon.""
""You can start with 2,000 bucks, so what's the worst that can happen?" encouraged Dama. "Amazon is a potential gold mine, and the first stop in your brand-building journey.""
""If you want to become a hyper successful seller, it's a numbers game," said Dama - meaning, launch and list as many products as you can sustainably. Set the expectation that"
Dave Dama bootstrapped an Amazon e-commerce business in 2010 and now runs two brands generating eight-figure annual revenue. Amazon lowers barriers to entry and significantly reduces startup and distribution costs compared with traditional retail channels. Starting costs can be as low as $2,000, making Amazon a low-risk first step for brand building. Dama sells through brands Pure Daily Care and Aquasonic, focusing on beauty, wellness, and oral care devices. He recommends launching and listing as many products as can be sustainably managed, treating growth as a numbers game to increase chances of finding successful SKUs.
Read at Business Insider
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