Apple Inc. has publicly disclosed its App Store's recommendation algorithm in response to regulatory pressures from the EU's Digital Markets Act. The document, "Store Services Tiers," details two service levels: Tier 1 offers basic discovery tools with fewer visibility features for a 5% commission, while Tier 2 provides extensive access and advanced analytics for a 13% commission. This change allows developers to select their preferred exposure level and correlates commission rates with discoverability benefits, marking a significant shift toward transparency and autonomy for developers.
The release of the new document, titled "Store Services Tiers," is being hailed by industry observers as a major turning point in platform transparency and developer autonomy.
Apple's move signals a structural shift in how discoverability is earned within its ecosystem and directly ties recommendation privileges to tiered commission rates.
Tier 1 offers fundamental discovery tools at a 5% commission but excludes high-visibility features, while Tier 2 provides full access for a 13% commission.
This structural change gives developers the ability to choose their desired exposure level based on strategic priorities, making the commission rate a transparent trade-off for discoverability benefits.
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