The Back-to-School (BTS) market is significant, with an estimated global volume of $172 billion for 2024, projected to grow to over $230 billion by 2030. Demand forecasting must adapt to social media trends and sustainability requirements, necessitating the use of predictive AI tools. Challenges include short delivery windows and complex ESG reporting amid diverse regulations. 71% of US students prefer eco-friendly school supplies, making sustainability a crucial factor in market strategy and product development.
Social media is changing the point of sale, in real-time. With the global social commerce market expected to grow to over $920 billion by 2025, businesses must adapt their forecasting.
Sustainability is no longer just a buzzword. Regulators, investors, and consumers now demand measurable ESG performance that is transparent and consistent, influencing back-to-school product preferences.
Collection
[
|
...
]