#back-to-school

#back-to-school

Nike is overhauling its in-store presence, and my visits to five retailers this back-to-school season suggest the approach isn't one size fits all. Its retail partners, like Foot Locker and Snipes, seem to have the deepest markdowns, while Nike's stores have a broader selection. That's based on my store checks in New York, including Nike's new location in Brooklyn, two Foot Locker stores, streetwear retailer Snipes, and Urban Outfitters.

One of the emails that parents dread most during summer months is the list of school supplies that will be required for their children's classes. Sometimes, it coincides with having to buy a new computer, clothes and shoes, in addition to tuition payments and monthly preschool fees. All this makes back-to-school the second-largest annual expense for families. The annual ritual is further complicated this year by a combination of cumulative price increases over the last few years and expected price hikes due to tariffs.

The back-to-school grind is a juggling act, but one that can be made a little bit easier when you're not tirelessly pitting cherries for a toddler's lunch like a footman at Versailles, or scrambling to make dinner from scratch. It's hard enough to get your kids dressed and out the door by 7:15 AM, and often that means scrambling to slap together a PB&J (no shame, we love a PB&J) when we might have preferred a more diversified meal.

A lot of people say that's too much and a lot of people say it's not enough,

The things that you think will fix you are just distractions, because real change is much harder than an Amazon 'buy now' button. Schools are back and with them will return (I hope) some semblance of sanity and normality. Along with the semblance of sanity and normality, there's also the customary 'school's back' heatwave that we can look forward to.

American Eagle's marketing campaign featuring Sydney Sweeney highlights challenges in effectively communicating with a diverse audience, as backlash arises over perceived racist and sexual undertones.

Every student heading back to class will need the right gear, from backpacks and laptops to planners and tech accessories for efficient studying.

The late summer back-to-school sales period has long been a vital one for brands like Old Navy, Amazon and Target hoping to capture the high school and college-age dollar.

The back-to-school season has sparked a new TikTok trend where creators develop DIY monthly curriculums focused on new skills, creative projects, and chosen books.

The latest campaign, titled Get Set, frames the return to class as a moment of renewed purpose, fusing athletic edge with everyday confidence.

Disney offers a wide variety of back-to-school products featuring beloved characters, catering to students from pre-k to college with accessories, backpacks, and apparel.

The Fisher-Price Little People school bus features nine figures, over 40 songs, sounds, and phrases to prepare kids for back-to-school excitement and fun.

Old Navy's latest back-to-school collection features stylish, comfy, and durable fashion that fits the needs of real kids living real lives.

These reusable lunch bags by BlueAvocado have a leak-proof double-lock closure that seals in freshness and are ideal for snacks, sandwiches, and more.

"Take your kids to the elementary school this weekend, pack them all up with their book bag, their lunchbox, cute little back-to-school outfit, their new shoes - all the works - and go take a tripod to that elementary school, junior high, high school ... and go take the back-to-school pictures on the weekends."

The Lectric XPeak 2.0 redefines summer biking with upgraded features, ensuring enjoyment on rides while making it easy to handle various terrains.

Simplifying food choices, such as keeping easy, healthy snacks available, eases the stress of back-to-school for families. Easy-to-prep lunches and batch cooking save time.

Apple's AirPods 4 and Roku's latest smart TV are recommended upgrades for students to enhance their leisure time and dorm entertainment.

My Oxford Year, debuting on August 1, stars Sofia Carson as an ambitious American student whose dreams of studying at Oxford are complicated by a romantic encounter.

Now through September 30, Apple is offering a deal where students can get a free pair of AirPods or any eligible accessory with the purchase of an iPad, MacBook, or iMac.

J.C. Penney's 'Back-to-It' campaign, featuring spots on cable and Hispanic channels, aims to redefine back-to-school shopping for all consumers, not just children.

Family Giving Tree aims to provide 35,000 K12 students with new backpacks filled with school supplies during its 30th annual Back-to-School Drive, having previously distributed over 530,000 backpacks.

SNIPES USA is redefining back-to-school campaigns with its new release, 'Style is in Session,' featuring Druski in comedic roles that resonate with audiences.

Feignasse, pronounced feyn - nyass, is a colloquial, slightly pejorative term that describes someone who cannot motivate themselves, commonly understood as lazybones or slacker.

Over 800 American Eagle retail locations across the US will be featured as Promoted Places on Snap Map, targeting the 95% of Snapchatters planning to shop in-store for back-to-school.

Starting this month, Snapchat users can go into the Snap Map to see American Eagle's 800 U.S. locations pop up alongside the locations of their friends. Tapping on a store brings up content from American Eagle, including information on that store, Stories from the brand, creator videos and even localized product recommendations.