After filing for bankruptcy in 2023, Bed Bath & Beyond was acquired by Overstock.com, which rebranded itself as Bed Bath & Beyond. The Brand House Collective plans to open a single physical location named 'Bed Bath & Beyond Home.' This new store aims to clarify its focus on home goods. CEO Amy Sullivan announced the reintroduction of the brand, indicating a new vision for how families gather at home today.
Shortly after Bed Bath & Beyond filed for bankruptcy in 2023, online shopping giant Overstock.com acquired the former retailer's name and rebranded itself as Bed Bath & Beyond.
The Brand House Collective has only announced plans to open one Bed Bath & Beyond. One.
The new store will be called 'Bed Bath & Beyond Home,' likely to hammer home the point that the store is a home goods outlet.
Amy Sullivan, CEO of The Brand House Collective, said, 'We're proud to reintroduce one of retail's most iconic names with the launch of Bed Bath & Beyond Home.'
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