"In the 70 years since its humble beginnings as a post-Thanksgiving, Main Street sales event, Black Friday has evolved into a multiweek, global retail blitz. Black Friday Cyber Monday (BFCM) has become a season in its own right, starting around early November, peaking on the Friday after Thanksgiving, and gradually tapering off right up until Christmas Eve. Pre-sale invitations, heavy discounts, huge brand engagements on social media, and festive traditional ads-it's all part and parcel of the modern holiday shopping season."
"According to Shopify data, 2024 BFCM sales were up 24% over 2023, totaling $11.5 billion in global sales from Shopify merchants alone. More than 67,000 merchants had their highest-selling day ever on Shopify over that weekend, which makes sense given that the past two years saw the highest-ever number of BFCM shoppers, according to a 2024 survey from the National Retail Federation."
Black Friday has transformed from a single post-Thanksgiving event into an extended BFCM season spanning early November through Christmas Eve, fueled by pre-sales, steep discounts, social media engagement, and festive advertising. Shopify merchants generated $11.5 billion in 2024 BFCM sales, a 24% increase over 2023, with over 67,000 merchants achieving record single-day sales. The surge reflects rising shopper counts in recent years. Merchants now treat BFCM as a strategic season, investing in year-round preparation, early customer acquisition campaigns, segmented product launches, and marketing efforts timed to maximize reach and conversion.
Read at Miami Herald
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